The financial and investment giant Fidelity announced yesterday that they will be issuing cryptocurrency payments for their employees as a part of an incentivised rewards program.

The company will pilot the program through the Fidelity Center for Applied Technology (FCAT) and the ERC Token will be used to encourage employees to attend internal events and related activities.

The company is has already launched a cryptocurrency custody business (Fidelity Digital Assets) which aims to compete with market leaders like Coinbase, Gemini and Circle and promises “enterprise quality custody and trade execution” for hedge funds, family offices and financial advisors looking to get involved in the chaotic world of crypto.

The Boston based financial group, which has $2.8 trillion in assets under management, is in the process of rolling out its crypto custody and trading arm and the news that it is also rewarding employees with its own digital token will be seen as more good news for the digital economy.

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